PolyPump

PolyPump is a leading supplier of industrial pumps and fluid handling solutions, serving customers across manufacturing, utilities, pharmaceuticals and infrastructure. As the business expanded its products and services, it wanted a brand and website that better reflected its expertise, ambition and modern approach.

Working closely with the PolyPump team, we developed a new visual identity and WordPress website that balances industrial credibility with a clean, contemporary feel. The brand was built around bold typography, a distinctive geometric icon and a modern colour palette, creating a confident and recognisable presence across digital and physical touchpoints.

Given the scale and complexity of PolyPump's product range, the website was designed around helping users quickly identify the right solution. Advanced product search, filtering tools, technical datasheets and quotation functionality were integrated into a streamlined user journey, creating a practical resource for engineers, procurement teams and customers seeking expert guidance.

Role: Senior Designer (Fourfeet Design)
My remit: Website design, visual identity

Live website:
polypump.co.uk