Clara Pensions

Clara is the UK’s first and only pension superfund approved by The Pensions Regulator. As the organisation continued to evolve, they wanted a refreshed brand and website that better reflected their position as a trusted, forward-thinking leader in the pensions sector.

Working closely with the Clara team, we developed a refined visual identity and WordPress website that balances professionalism with a more approachable, human feel. Clear messaging, warm photography and a simple graphic system helped make complex pension concepts easier to understand while reinforcing trust and reassurance.

A strong focus was placed on user experience (UX), creating a clear content structure and intuitive navigation for members, trustees and advisers. Built on WordPress, the website provides a secure, accessible and flexible platform, making it easy for the Clara team to manage content

Role: Senior Designer (Fourfeet Design)
My remit: User experience, website design, brand look and feel

Live website:
clara-pensions.com